Tasmania Premier's Reading Challenge

Hawthorn Football Club is proud to have partnered with the Tasmania Government in supporting this year's Tasmanian Premier's Reading Challenge.

Highlighting the important role that reading and literacy skills play in forming the basic building blocks of life, the Premier's Reading Challenge encourages children to read 10 books in 10 weeks. Not only does the challenge encourage children to practice and improve their reading skills, but it also encourages families to engage in reading and, importantly, promotes the array of free reading material available through Libraries Tasmania.

Hawthorn Football Club has supported the Tasmania Premier's Reading Challenge since 2017 and is proud to have made an immediate impact helping to contribute to significant growth in the number of young participants from 2016. On the back of the Hawks' first year of partnership, highlighted by a series of Hawthorn player videos encouraging children to take part in writing book reviews, overall registrations increased by over 3,000 from 2016, a record number of completed challenges were achieved, and close to an additional 1,000 book reviews were written.

On the back of another successful year, the 2018 Tasmania Premier's Reading Challenge culminated in an awards ceremony with the Premier at Parliament House on Wednesday 1 August. 20 children from across the state were invited to the ceremony to be recognised for their outstanding efforts.

Tasmanian Premier Will Hodgman with Hawka and Hawkette presenting a Reading Challenge award recipient with their Hawks reading cushion.

Every child at the awards ceremony received a certificate along with a custom made Hawthorn Football Club reading cushion - specially designed to include a pocket at the front to store whichever book is being read at the time.

The support across Tasmania for the challenge was amazing as highlighted by the phenomenal participation rates below.

  • 166 schools participated;
  • 32,546 students registered;
  • 13,131 students completed the Challenge - that equates to well over 130,000 books read in just 10 weeks!

Hawka and Hawkette presenting a group of Reading Challenge champions with their Hawks reading cushions.

Hawthorn Football Club were able to further support the Challenge through the provision of the following items and experiences.

  • 300 junior fan packs;
  • 300 general admission tickets for the Hawks' 2018 season (allowing parents to accompany children to AFL matches);
  • Official launch of the Challenge during the club's community camp at Launceston's UTAS Stadium;
  • Four Reading Lounge family passes for Hawks' games at UTAS Stadium (the Reading Lounge is a living room space built into the CUB Stand).

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