Hawks in Tasmania
Hawthorn has developed a special relationship with Tasmania. Whilst the connection between the Club and its adopted second home has been built over 15 years of playing games in Launceston, it is the Club’s commitment to the Tasmanian community that has endeared it to locals and delivered a record 9,000 Tasmanian members in 2016.
Hawthorn recognises that Tasmania has a unique and engaging culture particular to the island, and its community programs are tailored to ensure that they are relevant and meaningful to a local audience.
The Hawks hold their annual Australia Post AFL Community Camp in Tasmania where players disperse across the state to participate in a range of fun activities and visit thousands of members and fans across the state.
Grassroots in Tasmania
Hawthorn Football Club’s efforts at encouraging a new generation of healthy, active Tasmanian kids are designed to be as inclusive and wide-reaching as possible. The Club works closely with the Northern Tasmanian Junior Football Association and the Southern and North West Tasmanian Junior Football Leagues to provide unique experiences and opportunities that will help increase the standard of coaches, players and leaders within the leagues and association.
Hawthorn Football Club also enjoys a special relationship with its affiliated local club, the Prospect Hawks, and is proud to be a foundation supporter of the Prospect Hawks new junior female team. The Club has a strong history of supporting female sport in Tasmania. Since 2011 Hawthorn Football Club has been the naming rights sponsorship of the Northern Hawks Netball club.
In September each year Hawthorn Football Club hosts the Tassie Hawks Cup and the Tassie Hawks Netball Shield. These tri-series football and netball events invite regional high school winning teams from across Tasmania to compete in a major end of season competition that ultimately names the states’ best football and netball high schools.
In 2016 Hawthorn Football Club directly supported the efforts of over twenty charitable and community organisations across Tasmania. The Club recognises that there are some social challenges that are felt more deeply in Tasmania than in other parts of Australia we feel a genuine responsibility to contribute in any way we can. Our focus on the importance of continuing education, healthy and active living, mental health and improvements in Tasmania’s rate of literacy have seen the Club work with a diverse group of committed organisations from Beacon Foundation, Rural Alive and Well and St Vincent de Paul, to the Department of Education, the Migrant Resource Centre and a host of schools across the state.
Our most enduring community partnership is with Cancer Council Tasmania. Each year, the club celebrates its community partnership with CCT by holding an annual ‘Pink Ribbon game’ in Launceston.
The message is clear - wear a splash of pink to show your support, and the Tasmanian community certainly do not disappoint.